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Lauren Burch Shares About Her New Brand Gloom-E-girl, Tips & Goals

Lauren Burch Shares About Her New Brand Gloom-E-girl, Tips & Goals

Liam Samuel
Lauren Burch

With millions of followers on her social media platforms, Lauren Burch is making huge movements in the industry with the new brand “Gloom-E-girl” and new goals for 2022.

Hello Lauren, it’s great to have you here in Today Influencers, how are you feeling these days?
It’s an honor to be here, thanks for having me. These days I have been nothing but inspired and enthusiastic about the future. I am slowly starting to see my life fall into place, and although it can be scary at times, I can’t wait to see what the future has in store for me.

Can you tell us a little bit about how you got started as an influencer & YouTuber?
I graduated high school with little to no knowledge of what I wanted to do with my life. That was until my twin sister, Julia Burch, began to show an interest in becoming an influencer. After a few months of watching her grow her Instagram platform, I began to follow in her footsteps. Throughout the months we both started to branch off onto other platforms, such as YouTube, TikTok, Twitch, etc, which has benefited our career immensely.

What does your typical day look like??
I usually start my day by doing a 20-minute stretch and workout, as it increases my energy for the day. Then I put my makeup on and begin to film content! I usually start by filming 2 or 3 TikToks, then I move to Instagram content. The amount/type of content I film depends on the day, but almost every day of mine consists of some sort of content creation. Once I’m finished all my work, I usually wind down for the day by watching some anime. 

Lauren Burch

What are some of your favorite campaigns you’ve worked on?
My favourite campaign that I’ve been apart of so far has to be my Gloom-E-girl brand. Brainstorming potential design ideas, scouting for artists, and coming up with creative ways to promote it has been such a joy so far. I’m excited to see where it goes in the future.

How do you manage your time between work and life? Tell me more about the struggles you’ve faced and are facing and how you are overcoming them.
It hasn’t been the most difficult to balance both my work life and social life since I began social media, mostly due to the pandemic. As most public places were forced to shut down, and social distancing was highly encouraged, it meant a ton of alone time, and I used that to my advantage.

I pushed most of my quarantine boredom away by focusing on growing my platform, so I definitely benefited from not having much social outings. As things begin to open again, it can be difficult to juggle both my work and social life, but I try my best to stay organized by writing weekly agendas. This allows me to properly allocate time to both my career and family and friends without getting overwhelmed or behind in content. I would definitely recommend writing agendas to anyone who struggles with balancing their life.

What is your tip for a glamorous and fresh look? Share with our readers
My favourite way to look glamorous and fresh is to not only look it, but smell it. Whenever I am getting ready for a special event, or a simple night out with friends, I always top off my look with some sparkly La Senza perfume. It leaves me smelling amazing, and looking glamorous with the shiny sparkles all over my chest and neck.

Lauren Burch

What’s the best comment you’ve ever received?
By far the best comment I’ve ever received from someone was how my content saved their life. I don’t really want to get into details about it out of respect for the individual, but it was honestly very moving to know that something as simple as content creation can save a life. A lot of people tend to only focus on the negative impacts of social media, and while it can do lots of bad, it can also do a lot of good. Knowing that I helped someone to find the courage they needed really inspired me to continue to do this, so hopefully, I can help others in the future.

People think that being an influencer on social media is suitable for everyone, but in reality, it does not seem so easy. Do you feel that you are constantly under criticism for every move and judged on every step at every moment?
Absolutely. I feel as though people often forget that influencers are real people just like everyone else. There’s this unrealistic standard that people have set for those in the eye of the public that is absolutely impossible to maintain. There are definitely lots of trolls on the internet that love to pick at the little things, such as my bed not being made, a dirty mirror, etc. But realistically, we can’t be perfect all the time, as our imperfections are what make us unique, and what makes us human. I do my best to try and normalize imperfections to my audience so that they can find comfort knowing that it’s okay to not be perfect 24/7

Lauren Burch

From the huge experience as an influencer on social media, what advice can you give to young people who want to be influential like you and turn it into a profession?
The best advice that I could probably give aspiring influencers is to start now and to stop waiting around for the ideal time to begin content creation. It took me almost a year before I even got a proper tripod and ring light for content. I would simply prop my phone up on any ledge, and use any natural light that I could. When I was actually able to upgrade to proper filming equipment, I had already amassed a large fan base, despite the lack of professional quality. My point is, there’s never going to be a “perfect time” to start your social media journey. Use what you have, make it work, and climb up from there!

Where will we find you in 5 years? We’d love to hear some of your aspirations, dreams, and goals that you have.
In 5 years, I really hope to see myself living somewhere on the hills in Los Angeles. Los Angeles is not only beautiful but there are endless connections to be made there, so by moving there I hope that I am able to expand my career even further. I would also definitely love to take part in films and events, as well as have my brand Gloom-E-girl become a world-renowned brand. And all in all, I hope to be the happiest I’ve ever been in 5 years, surrounded by the people I love the most.