Global pop music star Ed Sheeran is back with a brand new magnificent single “Shivers” featured along with an official video
The new single “Shivers,” come alongside the official music video, which sees Sheeran once again teaming up with acclaimed director Dave Meyers, who he previously collaborated with on the cinematic music video for “Bad Habits.”
Produced by Sheeran, Steve Mac, and FRED, the hook-laden song, and its accompanying video, both harness the euphoria of what it feels like to fall in love, with the electric Dave Meyers-directed visual – co-starring AnnaSophia Robb – unfolding over several high-energy, metaphorical frames.
Sheeran will perform “Shivers” for the first time on national television at tonight’s 2021 NFL Kickoff, ahead of the season opening game between the defending Super Bowl champion Tampa Bay Buccaneers and Dallas Cowboys, airing live on NBC. (check local listings)
Sonically, ‘=’ encapsulates Ed’s versatile musical palette, spanning signature, guitar-led tracks and world-class balladry to weightier, euphoric production moments, as first showcased on this summer’s emphatic comeback song, ‘Bad Habits’.
Ed says, “‘=’ (Equals) is a really personal record and one that means a lot to me. My life changed greatly over the past few years – I got married, became a father, experienced loss, and I reflect on these topics over the course of the album. I see it as my coming-of-age record, and I can’t wait to share this next chapter with you.”
In his native UK, the track has spent an astonishing 10 consecutive weeks and counting at #1 – the longest-running since 2019 – and is the fastest track to reach half a million sales this year. Most recently, Sheeran played an intimate fan show at London’s O2 Shepherds Bush Empire on September 2 to celebrate the 10th anniversary of his debut album ‘+’.