‘Mystique 55’ Debuts as Irina Fedotova’s Artful Blend of Style, Story, and Sustainability
In a bold step that bridges high fashion and heritage craftsmanship, Irina Fedotova has unveiled Mystique 55, her latest platform uniting design, sustainability, and artistic expression. With an impressive background as a model and designer, Fedotova’s new project is as much about meaningful impact as it is about aesthetic appeal.
Her modeling career took flight at age 15 in Milan with Why Not Models and led to collaborations with fashion giants such as Prada, Gucci, Dior, and Saint Laurent. Known for her sophisticated presence, Fedotova was chosen as Dolce & Gabbana’s exclusive haute couture fitting model and earned the title “the Russian Gisele” from fashion icon Ottavio Missoni.
After her time on the runway, Fedotova studied at Parsons Paris, where she completed a BFA in Fashion Design and was awarded the Gold Thimble Award in 2012. Her academic achievements now serve as a creative compass guiding Mystique 55.
This new platform features carefully selected artwork, textiles, décor, and artist-driven merchandise. At its core, Mystique 55 is a celebration of collaboration, heritage, and values-based design.
“Mystique 55 is about more than beautiful objects,” says Fedotova. “It is about giving artists and artisans visibility, respect, and opportunity – ensuring they are not only seen but supported, with fair royalties and recognition for their craft.”
With future collections and artistic projects slated for 2025, Mystique 55 positions itself as more than a brand. It’s a thoughtful, evolving space where beauty, meaning, and integrity coexist.
