Natalie Jane Lights Up Socials with Retro Visuals for High-Energy Track “fallin”

Natalie Jane’s “fallin” blends garage-pop with carnival nostalgia and has fans buzzing on socials.

Pop newcomer Natalie Jane has unveiled her latest single, “fallin”, through Capitol Music Group/10K Projects, complete with a retro-inspired camcorder video that’s catching fire across social platforms. The release, infused with dance-ready beats and candid lyrics, teases what’s to come from her highly anticipated debut album.

Built on the pulse of UK garage influences and shimmering synth textures, “fallin” delivers a fresh spin on emotional storytelling, spotlighting romantic jealousy with a dash of lighthearted defiance. “fallin is about a jealousy so intense that we have all felt before. We all have intrusive thoughts and need to let them out from time to time,” says Natalie.

The visual pairs seamlessly with the song’s carefree tone—set at a carnival in Los Angeles, it captures Natalie in her element with friends, rides, and subtle romantic tension layered beneath cotton candy-colored aesthetics.

The track follows the release of “how u been?” and her completed Sick To My Stomach international tour, which sold out globally. With over 2 billion global streams, Natalie Jane is proving her ability to connect with audiences not just through music, but through visuals and digital storytelling.

“fallin” has already resonated across TikTok and Instagram, with clips from the music video and pre-release snippets gaining wide traction. With each release, Natalie continues to build a devoted online following and growing anticipation for her debut album.