Juicy Romance Drops “Bikini,” a Sass-Fueled Summer Anthem on HARD Recs
“Bikini” by Juicy Romance is here—cheeky, high-energy, and tailor-made for poolside playlists.
Ready to own summer, Juicy Romance makes her HARD Recs debut with “Bikini,” a bold electro-pop cut dropping July 25. The single draws inspiration from early 2000s beach club culture, reimagined with an empowering, modern flair.
Produced to evoke the heat and thrill of peak summer nights, “Bikini” fuses swinging brass with gritty basslines and infectious talkbox moments. The track is driven by a classic dance rhythm that invites movement, while Juicy Romance’s sultry vocals encourage listeners to let go and lean into the party.
Juicy Romance describes the track as:
“Summer anthem….Think ‘David Guetta meets Girls Gone Wild’. Heavily inspired by the noughties Ministry of Sound catalogue, this track was made for Ibiza beach clubs and Mykonos sunsets.”
The visual counterpart, directed by Ben Cole, offers a playful take on the power of self-expression. Known for his work with artists like Kylie Minogue and Alicia Keys, Cole’s expertise in high-gloss, fashion-infused cinematography shines throughout the clip.
In the video, Juicy Romance transforms everyday errands into moments of glamor by strutting through urban spaces in a series of eye-catching bikinis. The result is a joyful, tongue-in-cheek celebration of freedom and style.
Cole’s background includes projects for brands like Google and Dolce & Gabbana, infusing every frame with editorial precision.
On July 25, Juicy Romance will host a splashy release party at Le Bain in NYC, bringing the single’s carefree attitude to life.
“Bikini” is set to be the sound of the season—a fearless anthem for those who live loud and dance harder.
