Justin Bieber Shares His Most Honest Work Yet with New Album ‘SWAG’
Bieber returns with ‘SWAG‘ —a 21-track record blending family, love, and soul-searching energy.
In a moment of artistic renewal, Justin Bieber introduces SWAG, a full-length album that reflects personal transformation. Available now via Def Jam Recordings, the project spans 21 tracks that dive into themes of purpose, fatherhood, and love.
Justin Bieber produced the album alongside a roster of acclaimed collaborators—Carter Lang, Daniel Caesar, Dylan Wiggins, Dijon, mk.gee, and others—delivering a cohesive body of work that feels both polished and authentic.
The record flows from meditative tracks like “GLORY VOICE MEMO” and “THERAPY SESSION” to rhythmically immersive cuts such as “405” and “SWEET SPOT.” These songs give listeners an intimate glimpse into Bieber’s new chapter.
Highlights include “DEVOTION,” which radiates tenderness, and “SWAG,” the album’s title track that encapsulates the self-assured confidence Bieber has reclaimed through his journey. Each song contributes to the wider narrative of personal and creative rebirth.
Coinciding with the album, Bieber launched his lifestyle brand SKYLRK, further emphasizing his expanding creative reach. Together, the album and brand present Bieber as a fully engaged artist whose priorities now center on meaning, not just momentum.
