‘Chicken Grease’ video out now, Latto celebrates ‘Sugar Honey Iced Tea’ anniversary, limited vinyls available
Tap in, watch ‘Chicken Grease’ via RCA Records, celebrate one year of ‘Sugar Honey Iced Tea‘ and shop limited edition vinyls.
The call to action is straightforward. Latto drops the official video for ‘Chicken Grease’ via RCA Records, click here to watch. The drop is part of a celebration for the one year anniversary of her critically acclaimed third studio album, ‘Sugar Honey Iced Tea’. To complete the moment, Latto surprises fans with a limited edition vinyl drop for ‘Sugar Honey Iced Tea’, click here to purchase vinyls. Visual plus vinyl equals a package designed for sharing and collecting.
Earlier this year, Latto kicked off summer with ‘Somebody’, click here to listen. The official visual, directed by her sister, Brooklyn Nikole, shows Latto in Jamaica living her best life during summer vacation and includes a cameo from Popcaan. The setting, the pacing, and the guest appearance linked the single directly to a summer narrative that fans followed across platforms.
Latto recently wrapped her summer European festival circuit, in addition to her own sold out London shows. Those stages served as the lead in to this anniversary week, creating a path from festivals to the ‘Chicken Grease’ video launch and the limited edition vinyls. The momentum is tied to consistent activity, on screen and on stage.
With the release of her new video and over 4.3 billion streams worldwide across all platforms, on top of accolades continuing to rack up from her success, Latto has full command of the stage to become a global superstar and this next chapter of Latto’s career spotlights her new music, new creative vibrant visuals and gives more big energy from The Biggest aka Big Latto. Fans can watch, collect, and revisit the album as the new visual lands.
